Team ELXR - July 22 2022

Military Inspired Community Power

Good health is the vehicle for a good life, and fitness is the key that drives it. It opens the doors to health, and the chance to bond with like-minded individuals. It’s little wonder why gyms and studio classes exist. Not all of us are willing to limit our fitness to the confines of four walls however. If you're like us, you prefer to heed the call of the great outdoors. Perhaps you also prefer to workout with a smaller, more tightly knit community. And you don't have to restrict yourself to just static exercises or distance training. Let us introduce you to a new path to fitness.

We literally approach working out from the ground up—little to no equipment, challenging you physically, with a focus on teamwork.

By working with community leaders, we are able to offer workouts at a variety of locations, at affordable rates. Take control and keep fit at your own pace, with the people you like, at the price you prefer. It’s all at your fingertips with ELXR®, your own Personalised Cloud Sports Club.

OUR STORY_

Revolutionising the fitness industry with a military twist while building self-sustaining social networks for our community, so everyone can live their best lives.

Tall order? No. This is ELXR®’s mission.

It’s simple really. It all boils down to the spirit of servant leadership embodied by our founder, Steffan Fung.

After graduating from the Special Forces in 2008, Steffan was inspired to continue serving the community in ways he was familiar with, taking life lessons from the field into the fitness world.

His first major civilian initiative was 2015’s Heartland Fitness Challenge, an event that brought residents of all fitness levels in Northeast Singapore together to compete in eight different exercises, with the aim of promoting active lifestyles and building a stronger community. It was a resounding success, inspiring Steffan to conceptualise ELXR®, a community-driven fitness platform.

“ELXR® is fundamentally a Personalised Cloud Sports Club with the objective to get people active and reward them for being active.“

- STEFFAN FUNG, FOUNDER & CEO OF ELXR®

Showing making procedure is a good way to guarantee product quality

THE MILITARY TWIST_

To quote past US Army General George S. Patton, “Every single man in this army plays a vital role. Don’t ever let up. Don’t think that your job is unimportant. Every man has a job to do, and he must do it. Every man is a vital link in the great chain.“

We are firm believers in the value of the community and the values instilled by the military — Grit, Camaraderie, Respect, and Loyalty. To bring these values to the wider community, we have specially crafted our workout programmes to simulate physical training conducted by military exercises.

Inclusivity has always been at the heart of the military and ELXR® is no different. By emulating the military's focus on outdoor functional training and coupling it with our approach to community partnership, ELXR® is able to make fitness training accessible to all at an affordable rate.

Our aspiration is to become a platform where individuals of all shapes and sizes can fulfil their fitness needs. Whether it be the start of your new year fitness resolution, or whether you’re training to shave one second off your personal best, ELXR® aims to support and empower every individual at every stage of their lifelong fitness journey.

We believe that together, we can make the community a healthier, fitter, and happier place.